Sol LeWitt Sentences on Conceptual Art are always a good start ...
Rational judgements repeat rational judgements.
Irrational judgements lead to new experience.
Irrational thoughts should be followed absolutely and logically.
A work of art may be understood as a conductor from the artist's mind to the viewer's. But it may never reach the viewer, or it may never leave the artist's mind.
One usually understands the art of the past by applying the convention of the present, thus misunderstanding the art of the past.
It is difficult to bungle a good idea.
First published in 0-9 (New York), 1969, and Art-Language (England), May 1969
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